Corporate event design is always changing. As trends shift, guests’ expectations of what an event can—and should—be will shift as well, and while this is what makes the industry so exhilarating to be a part of, it also urges event planners to keep an eye out for the latest trends.
Whether your focus is on your partners and their activations, an award ceremony, or a speaker series conference, there are a few vital design elements that will help make your event a success.
Experiential is in
The rise of Millennial-led marketing has had serious implications for corporate event design. One of the biggest shifts has been in what’s known as experiential events, or events that include a portion that focuses on the guest’s experience there. Think a wine sampling room, a make-your-own-sushi bar, or a photo booth with interactive props.
The key is to leave behind memories—what will your guests remember?
When we think corporate events, all too often we associate them with wedding venues, ballrooms, etc. But what really defines a memorable experience is a unique location.
Host your event at a museum, a bookstore, or maybe a cool creative space. It’ll make for better photos; that’s for sure!
Incorporate social media
Think about how the majority of people connect and interact with each other—social media platforms. So:
– Start a hashtag
– Create an event account on Instagram, or an event page on Facebook
– Get yourself a customized Snapchat geotag
There are a million and one ways you can incorporate smartphones and social media into your corporate event, and all of them are beneficial: they increase visibility; let guests have some fun; and create some great experiences along the way.
Knowing these trends will put you at the forefront of corporate event design. At Gruber Photographers, we have extensive experience in photographing these events with a light-footed presence, capturing moments without interruption.