New York Benefit Photographers – Party For Purpose

Nobody puts purpose into a party better than a Gruber Photographer!

On May 20th, 2015, Terry, Maike, and Zev and arrived with equipment in-hand, shot lists in their pockets, and dancing shoes on, to photograph The Lalela’s Project’s Fundraising Gala held at Madiba Harlem. Donating benefit photography services to a charitable organization provides a specific type of gratification to our photographers. It is an opportunity to document the significance of the occasion, spread awareness of the charity’s philosophy, and help make an impact on a large number of people.

The Gala served as a fundraiser made up of performances, dancing, food, beverages and an auction to raise funds for the organization. The upbeat energy of the hosts, the vibrant décor and lively benevolent attendees concluded that the evening was a great success!

New York Benefit Photographers - Party For Purpose

What is The Lalela Project?

The founders of Lalela recognized the power of art as both a universal language and an educational tool. Focusing on the Western Cape of South Africa, the organization connects education with art by aiming to spark creative insights and awaken the entrepreneurial spirit of at-risk youth. They accomplish this through community-based art education workshops that guide children to navigate clear paths for themselves and drive social change. The project provides a safe space full of people who listen, observe and encourage innovation.

New York Benefit Photographers - Party For Purpose

Thanks to celebrity planner, Colin Cowie, and his team, along with supporting contributors, Levy Lighting, Moet, The One and Only to mention a few of many, the Gala succeeded in being both entertaining and moving to the appropriate degree. Terry Gruber, founder of Gruber Photographers said, “The Gala hit home in more ways then one. We saw art and met students that proved how Lalela gives children a voice through art and teaches them how to express themselves, turning potential drop outs into high school and college graduates. It’s incredible.”

The initiative of art in the classrooms is something we as New York city event photographers feel strongly about because few of us were the best students academically but when we learned how to speak the language of photography we found ourselves. Art empowers people in ways no other discipline is able to accomplish and being able to see the results at Lalela’s event was extremely meaningful to us.

There is nothing more rewarding then being a New York Benefit Photographer for organizations like The Lalela Project. Sandy Tabatznik, Director of the Lalela Project, commended the Gruber crew in saying she was “blown away by your generosity”. When really she blew US away.

New York Benefit Photographers - Party For Purpose

New York Benefit Photographers - Party For Purpose

You’re not too late to donate!

One of the many showcased art pieces at the Gala last week were The Lalela Scarves. Students in the program designed all of the artwork on the scarves. Additional information can be found at thelalelascarf.merchdirect.com.

Proceeds go to The Lalela Project.

New York Benefit Photographers - Party For Purpose

New York Benefit Photographers - Party For Purpose

New York Benefit Photographers - Party For Purpose

New York Benefit Photographers - Party For Purpose

New York Benefit Photographers - Party For Purpose

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